Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. At present we have come forward with our services for the general Real Estate Agent and are offering 6 free videos to assist you with Search Engine Optimization for your sites.
Many modern day Real Estate Agents are realizing that Search Engine Optimization or SEO is critical to their on line and off line success. More and more buyers and sellers (80% according to USA Today 2007) are going on line to investigate their market and pricing before they even pick up the phone to call an agent.
You can see SEO as mainly two applications when it comes to working on a web presence. There is onsite and then there is offsite optimization. In order to decide where you should be placed, the search engines will look at your site from numerous angles so both onsite and offsite SEO is needed.
It is important that you understand that you cannot separate these and experience any long term success on the Internet. Our Real Estate Agent Free SEO Training videos will show you aspects of both of these. Lets chat about our onsite Optimization video at this moment.
Our onsite optimization video will be generally primarily concerned with showing you what are the important factors to your onsite optimization. Our free videos offer anyone with a rudimentary level of website understanding with a way to manipulate and develop your site so that you can build up your sites standings in the search engines and show that your site is worth visiting.
The number one step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but important onsite factor in search engine algorithms. Folks regularly have the identical titles on every page but page titles are looked upon by search engines as a indicator to a pages topic. A good title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is perfect for every topic within your website to have its own page.
If you sell beach front land, have a page for that. If you sell in Miami have a page for that, if you market Lofts have a page for that. This enables you to optimize a page for a very particular set of key phrases. The Search engines key job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Next comes the central page subject matter and this should also be defined and clarified by the nearby subject matter. Writing good quality and distinctive content is a ability and as with anything it takes practice to get good at it. You know your region better than most, so you can really articulate your views in a unique way that can draw clients to you. It is essential that you remain professional and be sure that your subject matter reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This ploy will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely punish your website with a lower quality score. This activity will normally lead to your visitors leaving your page quickly..
Using relevant keywords in your URL is another way to get the search engines to look highly at your site.. But if you have a site name by now don’t be bothered as your content and page headers should make up for this over time. If you decide to create a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is useful if your site names can be both short and memorable. Have your main phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
One powerful tool often overlooked for onsite optimization is using alt text for your images. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. They are also used by the visually impaired to aid navigation and are therefore read out loud by accessabiliy programs as people search. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hamper usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.
As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should incorporate key phrase variations such as pluralizations along with a keyword rich narrative of your site that prospects will read on the search engine page results. Because these denote the subject of your page it is seen by search engines as an over view to the key phrases being targeted for that page and that page only.
It is valuable to be aware of that each of these onsite SEO factors are important. So as you create your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Need to learn about SEO? Visit our free training at Real Estate SEO Training blog.
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